Author Archives: Delyan Stoyanov

AI Search, Not Just SEO: How Healthcare Brands Get Cited (and Clicked) in 2025

Search is no longer a list of blue links—it’s a single, confident answer. In healthcare, [...]

Digital Health Content Marketing: From 0 to 1

Innovating in healthcare is hard, but hard can be your moat. This quote is especially [...]

Medical Writing and How We Do It

According to the American Medical Writers Association (AMWA): Medical writing entails the development and production [...]